Did you know that in Europe 72% of companies fail within the first 2 years?
Online this data is even more amplified, given the fact that there is still little knowledge of market dynamics on the web and many professionals who you rely on it are not really competent.
It is statistically proven that about 91% of e-commerce fails within the first year of activity.
PixalProjects has experience in dozens of sectors: legal, financial, food supplements, tourist services / excursions, hair transplant, dropshipping, worker search, network marketing and many others. And it can help you analyze the market, the competitors and decide the best strategy to sell your products and services.
The analysis consists of 4 phases:
Analysis of competitors, this is one of the most important parts when planning an advertising strategy. It is essential to understand the quality level of your competing sites and their advertising campaigns.
First of all to know what quality level you need to achieve in order to do better than others and secondly to guess how many weeks / months you could profit by certain strategies. In addition to allowing you to decide the correct price for your products and take inspiration from some form of communication that your competitors use and that is working for them.
To do better than others you must first understand the starting quality level of your competitors.
Planning of advertising strategies, as you will have seen in the web marketing section, online the advertising tools are of the most varied and different possible, yet rarely overlap, that is despite they are different tens (Google Ads, Facebook, Youtube, Instagram, Amazon, Google SEO, Google Shopping, etc. .. each has its own function and is useful for a specific strategy and product / service.
Depending on what you promote, it is more useful to use one or the other tool, and use them in one way rather than another.
Incorrect initial planning can lead you to lose a lot of money and especially months or years of work before understanding what and how you need to change.
Remember: "Success is not a matter of time or resources, but of direction." Zig Ziglar
Once an analysis of the market, your product and competitors has been made, it is then possible to establish an initial strategy to test and see how effectively your audience reacts and understand if it is the right direction or need adjustments.
Time and cost analysis, before starting we can give you a fairly accurate estimate of the costs needed to develop your project, we will tell you the strategic options that we intend to use and you will decide whether to follow all the advice or start gradually.
And a rough estimate of the time required for initial tests, site and advertising campaign optimizations, and when an "active" arrival is expected.
That is, based on our experience, we can anticipate how much time it will take to bring your e-commerce into profit and how much you can potentially earn once all the advertising tools are optimized.
Every euro invested in prevention is 100 euros not lost in advertising.